A micro-blading brow company. I broke down this project into different sections. I started by figuring out who the company was, its values and mission, and its target audience. The next step was to collect as much information as possible to understand the brow industry. The company wanted a tropical vibe and to incorporate those elements into the logo. After researching, I created mood boards to fit the aesthetic Euphoria was seeking. In this phase, we decided on the font and colors. Once a mood board is selected, I generate thumbnails for the logo. Once we finalized the logo, we made business cards and other mockups. Here is the process and- finished product, Euphoria Brow Ink.